the power of steam

Steam isn’t just hot water vapour — it’s a gentle, effective way to care for fabrics. For decades, steam has been trusted to remove wrinkles, refresh garments, and help maintain clothes without the harsh pressure and heat of traditional pressing.

Gentle on fabrics


Steam relaxes fibres rather than forcing them flat, making it perfect for delicate garments like silk, lace, wool blends and other sensitive materials that don’t respond well to direct heat.

Fast & easy to use

Steaming is quick: many garment steamers heat up in under a minute and let you smooth wrinkles without an ironing board. Moving vertically over hanging clothes makes it faster and less cumbersome than traditional ironing.

Refreshes as it smooths

Because steam adds moisture and heat, it can help freshen clothes and reduce odours between washes — which means less frequent laundering and gentler overall care for your wardrobe.

Chemical free

Steam is mother nature’s answer to the many harsh chemicals that people have come to rely on to keep their homes clean. It’s also a proven way to release wrinkles and freshen fabrics.

How Steam Works

When water is heated to its boiling point, it transforms into steam — a high-energy vapour that carries heat deep into fabric fibres. This heat and moisture relax the fibres, allowing wrinkles to naturally fall away without flattening or pressing the fabric. This process makes steam ideal for everyday garments and delicate materials alike.

Unlike traditional ironing, which uses a hot metal plate to press and flatten fibres, steaming works without direct contact — so there’s less risk of shine marks, scorching, or crushing delicate textures.

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